New Technology Trial

The brief:

To help position Argos as a serious retailer of the best branded technology product, and to ensure that the purchase process is as simple as possible in a complicated and ever-changing product sector.

The solution:

A new easy-to-navigate POS system across all technology products that allowed simple comparisons of the top brands to be made at point of purchase alongside the product.

Results:

Sales in the trial stores outperformed non-trial stores by over 50%. Customers found the POS really helped them in their product choice.

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