The brief:

As part of a new communication strategy ‘Better for business’, we were asked to create a new look for the corporate literature.

The solution:

A high quality brochure piece was produced, new photography and concise copy ensuring a premium feel for the all-important Business Class flyer.

Results:

The brochure is now being used in all markets and has now formed the basis of style, look and feel of bmi Business Class communications.