"Since 1778" Brand Campaign

The brief:

Develop a campaign to reinforce Goldsmiths’ positioning at the upper end of High Street jewellers.

The Solution:
We created a stylish brand campaign majoring on the experience and history of Goldsmiths across in-store brochures and POS, DM, advertising and online using colourful and impactful lifestyle imagery with an upmarket look and feel.

Results:

Goldsmith sales increased by 19% year on year, with CEO Justin Stead quoting ‘Its strong performance came from product availability and mix along with marketing’. This compared to the main competitor, Ernest Jones seeing a 4.2% drop in like for like sales.

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