Dundrum New Store Launch

The brief:

To launch the new Hamleys store in the Irish/Dublin market, to an audience familiar with the brand and the store in Regent Street, London.

The solution:

To use the iconic Hamleys character to tease the launch and build anticipation about the finest toy store coming to town. The campaign used this simple device to create strong branding and standout across press and outdoor, both pre and post opening.

Results:

Results were 20% ahead of budget.

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