Redesigning The Customer Journey

The brief:

The stores are cluttered and confusing for customers, how can we make it much clearer and more stylish as a retail environment, whilst avoiding the cost of a complete store refit.

The solution:

Strip away all point of sale and signage which repeats messages featured elsewhere, and only carry relevant messages to their relevant point in the store, thereby making for a much more stylish and clearer customer experience.

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